Chinese products for Chinese people? Consumer ethnocentrism in China
نویسندگان
چکیده
منابع مشابه
Consumer Ethnocentrism, Product Attitudes and Purchase Intentions of Domestic Products in China
The globalization of market has brought considerable foreign goods to Chinese consumers. The competition between domestic and foreign corporations became more and more intense during last decades. This study focuses on how consumer ethnocentrism influences the preference for domestic goods among Chinese consumers. The data were collected through questionnaire from 501 middle school students. Th...
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ژورنال
عنوان ژورنال: International Journal of Retail & Distribution Management
سال: 2017
ISSN: 0959-0552
DOI: 10.1108/ijrdm-11-2016-0212